Why Personal Branding Is Important

Have You Googled Yourself Lately Have you ever Googled yourself? See what pops up in the searches? These results are the first impression people will have of you. Ask yourself “Is it a good one?” Whether you know it or not, you have a personal brand. Everyone has a brand whether in business or not. Personal branding is the application of who you are as a person. It promotes yourself and tells everything about you and the reaction that people get from your online build. Is the information you are sharing across LinkedIn, Facebook, Instagram and other social media sites consistent? Is the information you are uploading to the internet who you want to be recognised as? Whether going for a job interview or even on a date, chances are someone is going to Google you to learn more about the person you are. Although the real question is, do you want to allow your online reputation to tell your story? With the explosion of social media, it has become essential for everyone to embrace personal branding. We have to keep in mind as well, deleting a photo from our accounts or setting our accounts to private will not always save our reputation. It’s only a prevention mechanism. Everything we upload to the internet is stored in a ‘cache’ an archive of all your unwanted information. However, if someone digs deep enough, they will come across those memories you wanted abandoned. Like the famous quote by Warren Buffet “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” Ways to build and create a stable yet strong personal brand! 1. Figure out who you are. 2. Determine what you want to be known for. 3. Define your audience. 4. Develop trustworthiness 5. Indicate a good reputation 6. Attain confidence 7. Secure legitimacy 8. Embrace networking. 9. Ask for recommendations. 10. And remember - your personal brand is not just online.


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